1. CHOOSING THE RIGHT KEYWORDS
The basis for SEO is a proper keyword research. If you don’t think about the keywords at all, you’re risking choosing topics that bigger and more financially potent companies have also chosen for themselves. This gives you a big disadvantage and your new blog will probably have major difficulties, trying to outshine an already established bigger blog with more money behind it.
A keyword analysis can help you avoid this. You can find additional or related keywords as well as information about the volume of searches and the competition for them by using free tools like the Google Keyword Planner(which I use) or other alternatives.
2. FILL OUT THE DESCRIPTION
The Description is a text field in your CMS (Content Management System, this is where you manage the content on your website) that is important for Google. This is why you should try to describe clearly and on-point, what your website is about. Feel free to add some keywords in the mix, as well.
This way, the Google crawlers, that search the endless vastness of the internet, can read what your page is about and rank you in the search results for the keywords in your description.
3. PUT IN ALT-TAGS FOR IMAGES
The alt tag is a short description that is being used, if an image in your page cannot be displayed. So if you ever stumble across a visual issue on your website, the above mentioned crawlers can still read the content and determine what the image is about.
Also, the alt tag is being used to help people with impaired vision to understand what a website looks like, since there are already programmes, that can read the content of a website out loud.
4. COMPRESS YOUR IMAGES
If it takes a long time for your website to load, users will probably be impatient and leave your page. This then alters your Google ranking in a negative way. This is why you should try to keep the loading time of your website to a minimum by compressing content like images that takes up a lot of space. You can do that via Photoshop by editing the image size or use a free online tool like compressjpg.com.
Back in the day, linkbuilding was one of the most important activities in SEO. Although this has changed a bit, it is still one of the easiest ways to improve your Google ranking. Linkbuilding is about getting big, active and well-ranked websites to put links to your page on their site. If they appear in the top search results, Google will have a positive impression of the sites, which could potentially have a positive impact for your website, as well. On the contrary, this is why links from non-active websites with a bad Google ranking will not do anything for you. That’s why quality is more valuable than quantity when it comes to linkbuilding.
6. WELL-WRITTEN AND STRUCTURED TEXTS
You should always fill out the title information of your page, while also making sure that your text material is pleasant to read. Texts that are just filled with keywords and are therefore hard to read have been an absolute no-go for Google for a while now and you can’t fool the crawlers that easily. This is why you should always write for the reader first, and not for Google.
But you can also please Google by nicely structuring your texts. This includes using the HTML tags for headlines and subheadlines (H1, H2 and so on). By using those HTML headlines, Google can read the text better. And if you add lists and enumerations to the mix, your reader and the Crawlers will be very happy.
7. ADD SITEMAP OR DESCRIPTON TEXT TO FOOTER
If you don’t have a lot of text on your homepage, a sitemap, which is a list that provides an overview of all of your pages on your website, or a text that you insert in your footer are, can help you out. This way, you can make sure that the most important keywords for your website appear on every single page – and the reader won’t mind it.
MORE TO READ
The third part dives into the question of how to choose the right content form for your content.
After you have set your individual content marketing goals, the next big step is to actually develop a content strategy as the basis for your success.
Why should companies invest in content marketing? Part one of the series: What is content marketing?