PART 3: How to choose the right content form

PART 3: How to choose the right content form

The previous articles from the series “What is content marketing?” dealt with the reasons for choosing content marketing as part of external communication and explained how to develop a thorough content marketing strategy. PART 1: REASONS FOR CONTENT MARKETING What...
Part 2: How to create a content marketing strategy

Part 2: How to create a content marketing strategy

In the first part of this series, we started with a general introduction into content marketing. We also took a look at the reasons for content marketing and determined the different goals that companies can achieve by focusing on this.  After you have set these...
Part 1: Reasons for content marketing

Part 1: Reasons for content marketing

The concept of Content Marketing has been tried and tested by many companies over the last couple years. In short, it describes providing free content in order to increase customer loyalty or to generate new leads. In that sense, organic social media marketing can...